Blog

For years, I was the expert in the room.

As a corporate trainer and executive coach, I worked with leaders in Fortune 200 companies. I showed them how their identity shaped their leadership.

I helped CEOs move out of survival and control and into systemic, purpose-driven leadership. I was the trusted advisor — the one people called when they wanted transformation.

And then, everything changed.

The Expert No Longer Enough

When I decided to build my own online business, I thought my expertise would be enough.

But suddenly, I was in the same shoes as the leaders I had once coached.

Only this time, I wasn’t just delivering training. I was also:

• The sales manager — writing my own copy and pitching my own programs
• The CEO — setting vision and structure for my business
• The marketing department — posting on Instagram, filming videos, running funnels
• The admin assistant — uploading content into Kajabi, sending invoices
• The designer — cranking out Canva graphics late at night

An...